Nougat, a French café located inside Hyatt Regency, sought a brand identity that was simple, minimal, yet thought-provoking. Following an in-depth brand questionnaire, I developed a clear brand persona to guide the visual language.
The logo was designed with refined simplicity, balancing elegance and subtle storytelling. The final identity reflects the café’s French essence while aligning seamlessly with Hyatt Regency’s premium environment.